Privacy Policy

Last Updated: January 21, 2026

1. Introduction

Welcome to Selfnex ("we," "us," or "our"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application, website, and related services (collectively, the "Platform"), including our AI-driven styling and profile portability services.

Selfnex is operated by Market promotions nm LLC, a company registered in the State of Delaware with its registered office at 8 The Green, Suite A, Dover, DE 19901.

By accessing or using our Platform, you consent to the data practices described in this policy. Our mission is to bridge the gap between human identity and digital inventory through "Identity-First Commerce," and we treat your identity with the highest level of respect and security.

2. Information We Collect

We collect information that helps us provide our core services: hyper-personalized styling recommendations, color analysis, and fit optimization. This includes "Zero-Party Data"—data you intentionally share with us to improve your experience.

A. Personal Information You Provide

• Account Registration: Name, email address, password, and contact details.
• The "Universal Profile" Data: To power our AI Stylist, you may provide:
  • Biometric & Visual Data: Photographs for professional color analysis (determining your "Color Season") and body-type configuration.
  • Physical Measurements: Height, weight, and specific body measurements to ensure accurate sizing and "Digital Certainty".
  • Stylistic Preferences: Style archetypes, aesthetic preferences, and fit preferences (e.g., "Classic" vs. "Oversized").
• Transaction Data: If you make purchases or subscribe to premium features, we process payment information via secure third-party processors.

B. Information Automatically Collected

• Usage Data: Details on how you interact with the Platform, such as "Time-to-Product" metrics, items viewed, and "Add-to-Cart" actions.
• Device Data: IP address, browser type, device model, and operating system to optimize our mobile-first experience.
• Cookies & Tracking: We use cookies to maintain your session and preference settings.

3. How We Use Your Information

We use your data to transform the traditional "search-and-browse" experience into a curated, relational experience. Specifically, we use your information to:

• Provide the AI Stylist Service:
  • Analyze your photos to determine your optimal Color Season (e.g., "Cool Winter").
  • Map your measurements to specific retailer size charts to recommend the correct size and reduce return rates.
  • Filter retailer catalogs to show only items that match your profile, effectively reducing "Decision Fatigue" and "Cognitive Load".
• Enable Profile Portability: Allow you to carry your Universal Profile across different integrated retailer websites, solving the "Cold Start Problem" so you receive personalized recommendations instantly.
• Improve Our Algorithms: We use aggregated, anonymized feedback (e.g., what you kept vs. returned) to refine our recommendation engines, creating a "flywheel" of improved accuracy.
• Communication: Send you curated updates, style advice, and relevant product notifications based on your specific profile.

4. Sharing and Disclosure of Information

Selfnex operates as a bridge between you and fashion retailers. We share data only as necessary to fulfill this function:

• Integrated Retail Partners: When you use your Selfnex profile to shop with a partner retailer, we share specific attributes (e.g., your size recommendation, color season match) to enable their site to display the correct products. We act as a "Golden Record" of your preferences.
• Service Providers: We may employ third-party companies to facilitate our service (e.g., cloud hosting, AI processing, payment processing).
• Legal Requirements: We may disclose your information where required to do so by law or in response to valid requests by public authorities.

We do not sell your biometric data or photos to third parties for marketing purposes. Your "Zero-Party Data" is used strictly to deliver the utility and value you requested.

5. Data Security

We implement rigorous security measures to protect your personal information, particularly sensitive data like photos and measurements.

• Encryption: Data is encrypted in transit and at rest.
• Access Control: Access to biometric analysis tools is strictly limited to authorized automated systems and personnel.
• Data Minimization: We strive to retain only the data necessary to provide your profile utility.

However, please note that no method of transmission over the Internet is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee its absolute security.

6. Your Rights and Choices

You have control over your "Digital Identity" within Selfnex:

• Access and Update: You can review and edit your Universal Profile (measurements, photos, preferences) at any time through the app settings.
• Data Portability: You have the right to request a copy of the data you have provided to us.
• Deletion: You may request the deletion of your account and associated data. Upon deletion, your "Universal Profile" will be removed, and you will lose the personalization benefits across our partner network.
• Opt-Out: You may opt out of marketing communications at any time.

7. Children's Privacy

Our Platform is not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13.

8. International Data Transfers

Your information, including personal data, may be transferred to—and maintained on—computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ. By using Selfnex, you consent to this transfer.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices or legal requirements (e.g., new "Digital Product Passport" regulations). We will notify you of any material changes by posting the new Privacy Policy on this page.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at: